Client & Project Background
Saicom is a leading SA Telecoms service provider that delivers cutting-edge business communication and networking products. Their solutions improve communication and collaboration through an unsurpassed user experience. MO delivered a full-spectrum marketing service to Saicom including marketing strategy, web design, online and social content production.
Our Solution & Strategy
We implemented a digital inbound marketing strategy to positively promote the Saicom brand, which drew in a steady flow of leads resulting in repeat customers. Our strategy focused on all major technological and PR platforms targeting Saicom’s key audience. Using a results-driven methodology, we ensured that customers could find Saicom online. We then nurtured customers until they became sales-ready.
We produced valuable, relevant and high quality content which supported our strategy. The content engaged and converted a clearly-defined audience throughout different buying stages.
Our design team defined Saicom’s visual identity via engaging experiences that took customers on a unique brand journey. We created emotive stories using web design, print, animation and video. We transformed their website design as their audience and products evolved in order to deliver a perfect user experience.
Some of the figures
We broadened Saicom’s online presence and ensured they were engaging with the RIGHT clients, at the RIGHT time. Not only did we increase website traffic, we improved the quality of leads generated by their website traffic. Actual results include 513 leads in total, 14000 views on YouTube and an increase in total website traffic of 73%.